It's extremely important because Jesus said one MUST be born again. The Rabbi he was speaking to asked the obvious questions -- WHAT and HOW.
If you've wondered about it, this site will attempt to explain it in layman's words, a simple explanation for a deeply profound experience.
I had this experience 33 years ago and if I kept you reading all night, I would only scratch the surface of all it has meant to me.
See the links on the panel to the right, which will take you to a look at what it means to be "born again."
